A Top Tip by accident!

A top tip given by accident….
Have you ever planned to say something and found yourself saying something else? And then that something else becomes the most useful part of what you say to your listeners? Well, that happened last night on the webinar that we ran about “Finding The Hidden Money in Your Customers”.
One thing I hadn’t even planned to say, ended up being the piece of advice that was most useful! We got lots of emails saying how it was the one thing that would make the biggest difference to them. So I thought you might like to know what it was….
Many of you will know that we are very keen that everyone knows who their customer is, and can describe them down to the colour of their eyes and the depths of what goes on in their minds. Once you know that and have worked through the exercise to really understand them, then what happens?
Well, they need to know that they are your customer from the moment that you have your first contact with them. When they come to your website, you want them to have the emotional reaction that is “Thank goodness I am in the right place”. So how does someone know that they are your ideal customer when they come to your website? Do you describe them and how they are feeling; do you talk about what they want or what their problems are that you can solve?
Or do you do what most companies do and talk about your products and services?
Go and visit your website with fresh eyes as a customer and the following questions in your mind, “Who am I?” and “How do I know?”
If you want to listen to the whole webinar you will be able to access it shortly