We love a bit of good news at Christmas….. How thrilling to read amongst all the doom and gloom and promises of worse to come, a shining light of great news in the form of John Lewis’s trading figures! Not only has their Christmas advertising campaign gone viral like never before, they had their BEST EVER WEEK last week. Yes, BEST EVER in all their years of trading! Wow. Could the two things be linked? Who knows. What we do know is that it is possible to buck the trend of doom if you want to and are willing to do what it takes.
We would like to congratulate our customers who have done exactly that this year and who have seen year on year increases that have surprised them! Thank you for choosing us to support you in your success. On the same theme I had a little chuckle to myself yesterday when I was walking towards London Bridge at rush hour. There was a sea of people coming towards me and I dodged my way between them, walking against the tide. A living metaphor indeed for what we all need to do to keep ahead of the game in this ever-changing world of business.